There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef!  Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.   In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members.  Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.   In This Episode: 6:17 – Introducing Duarte  7:07 – Duarte’s path to social media  12:30 – How curiosity propelled Duarte’s career  15:25 – Pre-requisites to becoming a social pro  17:29 – What drew Duarte to Philip Morris?  23:09 – Why Duarte’s role Philip Morris role felt counterintuitive  26:39 – How he keeps his team focused on metrics at Standard Chartered  34:39 – Duarte’s mindset for any social media and marketing team  35:24 – How to start at a new company as a leader in social  40:30 – How Duarte views social media  41:30 – Duarte’s advice for budding social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Duarte on LinkedIn  Follow Duarte on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers.