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#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy

#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy

FromLet's Talk Loyalty


#165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy

FromLet's Talk Loyalty

ratings:
Length:
51 minutes
Released:
Dec 2, 2021
Format:
Podcast episode

Description

As 2021 comes to a close, we reflect on the key consumer trends that arose in loyalty in 2021 and discuss insights and predictions for loyalty professionals in 2022. 
With examples and case studies that include Dunkin (formerly Dunkin Donuts), Dell, Carters and Duolingo, I"m joined by Epsilon's Vice President of Loyalty Strategy Brad Macdonald, who shares the importance of human connection in the context of digital transformation. 
Brad also shares the ever-increasing focus on having a loyalty "mindset", and his views on what's working - and what's not - for loyalty professionals. 
The show is brought to you by our sponsor Epsilon. 
Show Notes:
1) Brad Macdonald - Vice President of Loyalty Strategy @ Epsilon
3) Dunkin'
4) Carter's 
5) Duolingo 
6) Epsilon
Released:
Dec 2, 2021
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.