21 min listen
R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'
R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'
ratings:
Length:
34 minutes
Released:
Sep 14, 2018
Format:
Podcast episode
Description
In 1977, Robert Greenberg, also known as Bob, and his brother, Richard, decided to combine both their creative powers and initials to create R/GA. Since its creation over 40 years ago, R/GA has evolved many times, and that, according to Bob, played a major part in keeping it successful. On this episode of Making Marketing, Bob sat down to talk with us about the origins of R/GA, its near-constant evolution, and why people are so scared of change in the industry.
Released:
Sep 14, 2018
Format:
Podcast episode
Titles in the series (100)
'There weren’t people talking about the things I wanted to say': Ogilvy Noor's Shelina Janmohamed on changing narratives: Shelina Janmohamed is the vp at ad agency Ogilvy Noor, Ogilvy's Islamic consultancy, where she teaches brands how to sell to the Muslim customer. This aligns seamlessly with her personal brand as the author of "Love in a Headscarf," a book that began... by The Modern Retail Podcast