Only a Handful Of Companies Make It To The 1 Billion $ Mark. Rudy believes that one of the best ways to learn is to study Billion $ Brands, the outliers, and reserve engineer how they did it.In today's episode, Rudy does exactly this, the incredible story of a world-leading apparel brand - Reebok. Join its founders Joe Foster and Rudy as they dive into the story and how they once conquered Nike and Adidas to race to the top. Learn the lessons going from 9 million to 900 million in just 4 years, how they expanded globally, and the failures along the way.During this episode, Rudy breaks down practical lessons Joe and Reebok experienced you can apply to any new or small business, and, the lessons that kept Reebok on track over several decades before Joe's exit. Just a few gems you'll learn in this episode include:The growth from 9 million to 900 million in 4 years (crazy!)The ups and downs of a global, billion-dollar $ brand.The BIG breaks, and big setbacks during Reebok's journey,Everyday lessons you can take from the giants, and apply to your business or start-up.What's happening now for Reebok?What's next for Joe, the founder, and what he's working on right now (Maybe you can help with?!)Grab your favorite Reebok swag and take a seat, this episode is a sprint to the top! (Literally!)Connect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer