23 min listen
Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
ratings:
Length:
27 minutes
Released:
Sep 27, 2018
Format:
Podcast episode
Description
When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand, talent agency, digital magazine, and more. Leading the lifestyle charge is CMO Vimla Black Gupta, who believes that her role is all about understanding her customer as a whole. On this week's episode of Making Marketing, Black Gupta sat down to talk with us about the Equinox lifestyle, the art of mastering your own data, and how they expanded into a talent agency and hospitality brand.
Released:
Sep 27, 2018
Format:
Podcast episode
Titles in the series (100)
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