35 min listen
B2B Digital Marketing: Finding Your Audience Online – James Soto
B2B Digital Marketing: Finding Your Audience Online – James Soto
ratings:
Length:
31 minutes
Released:
Jul 16, 2020
Format:
Podcast episode
Description
Why is B2B marketing important? Creating quality content allows you to establish your business’s brand and positional, as well as allows you to connect with your target audience and show your authority and credibility in your market. But as B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different, so you need to make sure you’re adjusting for that throughout your process.
Released:
Jul 16, 2020
Format:
Podcast episode
Titles in the series (100)
Derek Halpern on List Building and Online Marketing: If you're looking to grow your business online, you shouldn't be focused on the latest Twitter tricks or SEO hacks, argues Social Trigger's founder Derek Halpern. Instead, you need to focus on the psychological triggers that will get people to share... by The Agents of Change Digital Marketing Podcast