Welcome to the second part of Doctor TK’s Triple P Branding Formula series! In the first part of the series introduced in episode #66, we focused on drilling into understanding what product you will select. Today’s episode will be focused on “Profit”. To get a better grasp of it, Doctor TK will be basing her examples using her Foundations Relationship book and the couples services she offers. Tune in as we work towards achieving recurring revenue in our business by understanding the 3 areas of profit and how to highlight value to your clientele to make sure that the infrastructure of your business runs smoothly. 





Podcast Goals:
Learn more about the 3 areas of profit


Know how to highlight value to your clientele 


 

Episode Timeline:
Subscribe to Doctor TK’s Youtube Channel for the video version of the podcast [0:44]


A review on Triple P Formula’s part I - Product [02:05]


Introduction to Triple P Formula’s part II - Profit [03:00]


What are the 3 areas of profit? Using Doctor TK’s Foundations Relationship book as an example [03:10]


Area #1: Determining how many sessions you provide to particular individuals before deciding the price point [04:07]


Does your price point change based on whether you provide packages or not? [04:16]


Why does Doctor TK provide packages to her couples services? [04:20]


Area #2: Setting your regular fee - Understanding how much your regular fee is and how much you’re going to offer a certain program for [05:34]


How much is Doctor TK’s fee based on a couple’s needed treatments/services? [05:55]


Area #3: Considering the need to provide a discount [08:13]


Can a discount be given depending on a client’s method of payment? [08:51]


Recap on the 3 areas of Profit [09:24]


Second Level of Profit: Highlighting the Value [09:40]


What are the things that Doctor TK highlight on her couples services? [10:32]


Highlight #1: Letting clients know about structured sessions [10:39]


For the check out, what things does Doctor TK discuss to her clients that leads to the check in for the next session? [11:53]


Highlight #2: Highlighting the completion of services [12:27]


Highlight #3: Taking one product and turning it into streams of income via speaking engagements [12:59]


Highlight #4: Considering how you process payments, what your back office is, having online sales [13:40]


What does Doctor TK teach her clients from the Dope Therapist Academy? [14:14]


Episode recap [15:09]


Check out Doctor TK’s Foundations book on her Amazon store [15:30]


Learn more about the Private Practice Academy [15:44]


Take the Private Practice Quiz for Free! What’s in it for me? [16:09]


 

Standout Quotes from Doctor TK:
“Sometimes when I’m learning information, it’s easier when the person presenting the information actually has some type of tangible example that they can use the information with so that I can grasp it faster.” - Doctor TK’s statement referring to using her Foundations Book as an example for explaining the 3 areas of Profit [03:24]


“This is the area that is missing the most for mental health professionals because we don’t go to school for this, we didn’t learn this in grad school of how to highlight value. We were taught how to highlight symptomology and then tell the client how we’re gonna help them fix their problem.” [09:46]


“I teach them how to identify their ideal client, how to make a profitable blueprint for the trajectory of their private practice business for at least minimum 5 years, we talk about automating systems such as processing online payments including online products or services, and then we also talk about delegating task and how do we grow your business over time and of course, expertise.” - Doctor TK talking about what she teaches on her Dope Therapist Academy [14:14]


“You want to understand how you earn the revenue in your business because the goal would be, now that I have this book, I can now just wake up and see that I am making money in my sleep.