Before building a warm audience, your ideal client or customer has to like you first. When you accomplish the certain techniques to deliver good customer service in the mental health field, this will then lead to consistent flow with generating more leads to your business. Welcome to the second of the 3-part series of the KNOW, LIKE, TRUST factor! In today’s episode, Doctor TK will help us form ourselves to be likable to our target audience in the form of assessments. So, get your pen and paper ready and join us in this informative discussion to enhance attracting your ideal clients!

 

Podcast Goal: 
Learn about the ways we can increase the likelihood of making our audience attracted and like us so that if they’re a good match, they can invest into our products or services


 

Episode Timeline:
Introduction to the  second part of the KNOW, LIKE, TRUST factor series [00:53]


How can an excellent customer service attract a person to invest in a product or service? Doctor TK gives an example of a car lot scenario [01:44]


Is customer service the piece that most mental health therapists miss? How can you give good customer service in the mental health field? [03:46]


Tip #1: Assessing whether your audience can identify with you by recognizing what value you give them through your social media platforms, videos, website, live events, or speaking engagements. Doctor TK also expresses the importance of setting your business page to public [04:59]


Tip #2: Determining the right piece of personal stories to disclose to your clients and its relevance to the products or services you offer. To what extent can we set boundaries? What certain information is essential to be integrated in our marketing message? [06:25]


Doctor TK shares some of the obstacles she overcame and its similarities to every client she serves [08:53]


Tip #3: Identifying the narrative that your audience can relate to. How does Doctor TK’s narrative relate to her clients? [10:55]


Tip #4: Turning your online presence into something that is approachable to your audience. Doctor TK shares some of the areas that often need improvement including photos (icons), mission statement, color contrast, and call to action. [13:27]


Episode recap [15:51]


Learn more about the Dope Therapist Academy and what’s in it for you. Take the Private Practice Quiz for free to be assessed on your current business level and get actionable steps recommended for you [16:55]






 
Standout Quotes from Doctor TK:
“The person selling something is making the experience better for the client, not for the product.” [02:06] 


“I keep saying the term ‘good match’ because I’m a whole-hearted believer in alignment. I don’t believe that you should just want everybody to be your client just because they can pay — You should learn how to say NO because not everybody’s a good customer for your program.” [04:43]


“A statement that I really like people to write down and remember is that ‘Facts tell, but story sell.’” [16:20]


 

Resources Mentioned:

Take Private Practice Quiz 

Get on the Dope Therapist Academy Waitlist

Join our Dope Therapist Facebook Community

Visit Doctor TK’s Amazon Store for your business and household essentials






 
Connect:
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On Pinterest: @DoctorTKPsych

On Youtube: @Doctor TK

 

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