14 min listen
(#73) 3 Tips to Brand Drive Traffic to your Private Practice
FromDoctor TK
ratings:
Length:
14 minutes
Released:
Sep 18, 2020
Format:
Podcast episode
Description
Now that we’ve learned how to generate and increase leads in our business from Episode #72, we might want to dig deeper into driving more traffic to our private practice. Whether you serve children, adolescents, or couples in your private practice, we have to be creative and resourceful in order to pull our ideal clients towards us. In today’s episode, Doctor TK will discuss some of the proven ways that will get your ideal and potential clients to buy your product or avail your service.
Podcast Goal:
Take fast action! Learn how to drive traffic to your private practice through these tips --- Target, Solution, and Transformation
Episode Timeline:
What were covered in Episode #72? [00:51]
A common mistake on interchangeably using ‘branding’ and ‘marketing’ [01:24]
What are the names of each tip for driving traffic to your Private Practice? [01:51]
Tip #1 - Target [02:03]
“Your target audience includes knowing where your clients hang out.” [02:23]
How do we know where our clients hang out? Considering clients’ demographics, age group, ethnicity, gender [02:42]
“Who are we actually targeting if we serve multiple age groups?” Doctor TK answering certain question from The Dope Therapist Academy [03:14]
Approaching the parent or caregiver when targeting a school-aged child [03:35]
Utilizing social media platforms such as Tiktok or Snapchat when targeting adolescents [04:01]
Understanding the buying mindset of the clients [o4:40]
Determining the objectives of children vs adolescents to avail mental health services [04:49]
Learning how to speak directly to clients [05:50]
Do’s and don'ts of what terms to use when talking to clients during consultation [06:19]
Tip #2 - Solution [07:22]
Building your presence online for people to get to know you [07:35]
How important is building a framework? [08:03]
Does the ‘energy’ we release affect our paying customers? [08:42]
Using ‘social proof’ to test our solution [09:18]
Tip#3 - Transformation [10:09]
What’s an example of an effective transformation after a client has received therapy? [10:30]
Episode recap [11:09]
Interested in truly building a profitable practice? Check out these resources! [11:36]
Check out Doctor TK’s ‘social proof’ in this channel! [12:23]
Standout Quotes from Doctor TK:
“The only way that people will typically buy from you is if you know the value of your product or service.” [07:50]
“Building a framework helps pitch and position themselves as the expert.” [08:03]
“The customers you attract will only be able to pay what energy you put out there in the universe.” [08:42]
Resources Mentioned:
Take Private Practice Quiz
Learn more about the Dope Therapist Private Practice Academy
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
SUBSCRIBE & RATE
On Apple Podcasts
On Google Podcast
Podcast Goal:
Take fast action! Learn how to drive traffic to your private practice through these tips --- Target, Solution, and Transformation
Episode Timeline:
What were covered in Episode #72? [00:51]
A common mistake on interchangeably using ‘branding’ and ‘marketing’ [01:24]
What are the names of each tip for driving traffic to your Private Practice? [01:51]
Tip #1 - Target [02:03]
“Your target audience includes knowing where your clients hang out.” [02:23]
How do we know where our clients hang out? Considering clients’ demographics, age group, ethnicity, gender [02:42]
“Who are we actually targeting if we serve multiple age groups?” Doctor TK answering certain question from The Dope Therapist Academy [03:14]
Approaching the parent or caregiver when targeting a school-aged child [03:35]
Utilizing social media platforms such as Tiktok or Snapchat when targeting adolescents [04:01]
Understanding the buying mindset of the clients [o4:40]
Determining the objectives of children vs adolescents to avail mental health services [04:49]
Learning how to speak directly to clients [05:50]
Do’s and don'ts of what terms to use when talking to clients during consultation [06:19]
Tip #2 - Solution [07:22]
Building your presence online for people to get to know you [07:35]
How important is building a framework? [08:03]
Does the ‘energy’ we release affect our paying customers? [08:42]
Using ‘social proof’ to test our solution [09:18]
Tip#3 - Transformation [10:09]
What’s an example of an effective transformation after a client has received therapy? [10:30]
Episode recap [11:09]
Interested in truly building a profitable practice? Check out these resources! [11:36]
Check out Doctor TK’s ‘social proof’ in this channel! [12:23]
Standout Quotes from Doctor TK:
“The only way that people will typically buy from you is if you know the value of your product or service.” [07:50]
“Building a framework helps pitch and position themselves as the expert.” [08:03]
“The customers you attract will only be able to pay what energy you put out there in the universe.” [08:42]
Resources Mentioned:
Take Private Practice Quiz
Learn more about the Dope Therapist Private Practice Academy
Connect:
Find | Doctor TK
On Instagram: @DoctorTKPsych
On Facebook: @DoctorTKPsych
On Pinterest: @DoctorTKPsych
On Youtube: @Doctor TK
SUBSCRIBE & RATE
On Apple Podcasts
On Google Podcast
Released:
Sep 18, 2020
Format:
Podcast episode
Titles in the series (100)
(#6) Talk to Your Clients NOT At them by Doctor TK