A lot of clinicians feel like the mental health arena is saturated. Do you live in an area where there’s a lot of therapists who are physically in your office building? Are there a lot of therapists who do what you do? You may think, "how can I stand out, receive more referrals, build and grow my own practice when everybody’s doing the same thing?" In today’s episode, Doctor TK will help us do a thorough assessment to know where our business stands in the mental health arena through the 5 essential tips. Be inspired as she shares them along with her personal experiences and learn more about the book that made her stand out to her niche audience. 

 

Podcast Goals:
Realize what you're good at and take the chance to turn it into a brand to market to your niche clients

Learn the importance of having a client avatar and a framework of your services

Determine what products/services you can provide in which other therapists can't


 

Episode Timeline:
TIP#1: Have your own brand based on what you’re known for [01:19]


How working with difficult teens started Doctor TK’s brand: A backstory from her job at the county [01:59]


How Doctor TK was being referred by colleagues [04:50]


TIP#2: Have a niche: Knowing your target audience [07:10]


How to determine your niche? [07:19]


Realizing her target audience: How Doctor TK found her love from working with couples [07:42]


TIP#3: Have a client avatar: You should be detailed in describing your ideal clients [08:49]


Helpful platforms to visualize your ideal clients [09:03]


TIP#4: Determine the missing gap that you can provide in comparison with other therapists [09:43]


Finding the missing gap: How Doctor TK applied the tip to Couple Therapy [09:50]


About Doctor TK’s Foundations Book [10:12]


What will I learn from the Foundations Book? [10:19]


TIP#5: Have a framework of how you deliver your services [11:51]


Doctor TK’s Point A: Developing packages for couples [12:22]


Considering Point B: The client transformation after treatment [12:45] 


Episode recap [13:25]


Know the level of coaching you need: Get assessed with the Private Practice Quiz for free! [14:27]


 

Standout Quotes from Doctor TK:
“We can’t jump into email marketing or Facebook and Instagram ads until you know what your brand is.” [1:28]

“When you think about branding, you want to ask yourself, what do you want to be known for?” [1:36]

“If you cannot visually see your ideal client, how can you talk to that ideal client on social media? How will you know when you’re talking to that client when you have a consultation? You have to know who your ideal client is.” [09:26]

“When you think about Point A (from your framework), you wanna think about what the presenting problems are of your ideal client. ” [12:14]

“The framework can help you describe your services to your clients when you do a consultation.” [13:18]


 

Resources Mentioned:

Foundations Book 

Take Private Practice Quiz 

Learn about the Dope Therapist Private Practice Academy


 

Connect:
Find | Doctor TK

On Instagram: @DoctorTKPsych

On Facebook: @DoctorTKPsych

On Pinterest: @DoctorTKPsych

On Youtube: @Doctor TK

 

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