Over the last 8 years, Doctor TK had the luxury of building her individual and group private practice from ground zero to multi-six figure businesses. Where is the foundation of her business built on? Where did her bulk of referrals come from? What made clients interested in her services? Let’s find out the secret behind her successful, continuously growing practice as she shares some valuable tips that will generate and increase leads to your business. 

 

Podcast Goal:
Learn the importance of identifying the target audience, following up, and adding value for a profitable private practice business


 

Episode Timeline:
What’s the foundation of Doctor TK’s private practice business built on? [01:06]


Where did her bulk of referrals come from? [01:30]


Tip #1: Speak directly to your target audience every single time [02:14]


What does ‘target audience’ mean? [02:23]


Why should I determine the number 1 type of client when I serve children, adolescents, adults, and couples? [02:40]


What does Doctor TK consider when marketing her services to her ideal clients who are premarital couples? [02:55]


Tip #2: Follow up [04:45]


What lessons did Doctor TK learn about following up? [04:54]


Answering voicemails- One of the basic follow up that Doctor TK practice [05:17]


Following up when there’s a delayed pending response from clients [06:48]


Tip #3: Focus on adding value [07:45]


Giving value through free consultation [08:13]


Podcast creation- Doctor TK’s prime example of giving value [09:11]


The relevance of value to the client’s problem [10:03]


Recap of the 3 branding tips [10:30]


What are covered in the Dope Therapist Academy? [11:37]


Take the Private Practice for Free! What’s in it for me? [12:26]


 

Standout Quotes:
“Even though you may serve multiple groups of people, my question to you is, what’s your number 1 type of client because that’s the person that you’re going to go hard for in terms of your marketing message.” [02:40]


“Certain things that I look at when marketing my services and talking to my ideal clients was that my marketing materials spoke to them directly.” [02:55]


“The reason why I was able to attract my ideal clients in my private practice is because I targeted them based on the words I put on my online platforms and through physical marketing material.” [04:30]


“The penny is in the follow-up.” [04:48]


 

Resources Mentioned:

Take Private Practice Quiz 

Learn more about the Dope Therapist Private Practice Academy 


 

Connect:
Find | Doctor TK

On Instagram: @DoctorTKPsych

On Facebook: @DoctorTKPsych

On Pinterest: @DoctorTKPsych

On Youtube: @Doctor TK

 

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