In this session we will look at why sliders are bad. When ugly landing pages work, what to avoid with affiliate style pages and building out a landing page our home page with research. Why it makes sense to have a team that work on all the different facets and you all bring the knowledge together for a better user experience. Why sliders are bad https://cxl.com/blog/dont-use-automatic-image-sliders-or-carousels/ Research into building a landing page Who is on your team? Designer, Copywriter, UI and researcher for your customer avatar. When you try to do all this yourself, it will be hard to get a great product finished as the skills Tools https://www.colourlovers.com/ Customer feedback https://www.pickfu.com/ https://fivesecondtest.com/ https://www.usertesting.com/ https://www.userzoom.com/ Browser validation tool https://www.browserstack.com/ A/B Testing https://www.optimizely.com/