Today we have a roundtable Dr. Ellis Whitehead, Leo Limin, Ivelin Demirov and Brandon Young. Between us, we have seen 10s of millions of data points and thousands of accounts over the years. Today we look at some of the trends and ask… Does luck play its part? For instance, how many people nail it out the gate (on every product)? Why do we often hear about hero products mixed with the also rans? Have you noticed people can kill it in one category and then cannot recreate the magic in another? What about the 2015 effect vs what happens today? These are just a few of the questions we will be discussion today. Ellis Whitehead A Data Scientist and Algorithm expert, Ellis is the architect of all our smart technology. Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science. He has been deeply involved in the success of the groundbreaking Amazon consumer sourcing software tool Jungle Scout. Ellis became inspired to solve these complex problems after completing his PhD in automation and data science. Leo Limin Software Developer and Internet Marketer since year 2000. Leo is an expert 7-figure Amazon seller, member of MDS group and also an experienced Amazon and Facebook software developer, co-founder of EliteSeller.com, Pixelfy.me and Rebatekey.com projects. Ivelin Demirov Ivelin is a Canadian based serial entrepreneur, best selling author, investor and the founder and CEO of River Cleaner. Ivelin started his career as an industrial design engineer, a profession he abandoned for his love of entrepreneurship, initially selling on eBay and then moved to Amazon. Since 2001, he started and sold multiple ecommerce and SaaS companies, invented, designed and manufactured over 100 products. After 9 successfully delivered Kickstarter projects, he is now collaborating and partnering on multiple products that are planning to sell later on Amazon Launchpad. Brandon Young Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has 4 brands, and is on pace for 8 figures in revenue. Now he splits his time between launching his own new products and teaching others how to effectively choose, source, and launch private label products through his 12 week guided course, Seller Systems.