“Hone in on who you’re going after and who you are targeting.”In this episode, Jay Desai, Founder of Swpely and host of the podcast D2C pod, shares the secret to growing your market effectively in the early stages. He shares how content is the most important part of the marketing equation. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEContent is the most important piece of the transaction. User-generated content looks more natural in the feed making it more effective.Good creative and creative that makes sense for the platforms is what drives real good return on ad spend.Hone in on who you’re going after and who you are targeting. Building your brand is the best way to lower your customer acquisition cost and increase your customer lifetime value.App: CopyAIhttps://www.copy.aiPodcast: Rep Your Brandhttps://podcasts.apple.com/rs/podcast/rep-your-brand/id1549880538TODAY’S GUESTJay Desai is the host of the podcast D2C pod. He is also the founder of Swpely.Swpely is a tool that lets you save and share content you collect on the internet. It is the Pinterest of marketers and business owners.Connect and learn more about Jay and Swpely here:LinkedIn:https://www.linkedin.com/in/jayanishdesai/Website:https://www.swpely.comPodcast: D2C podhttps://podcasts.apple.com/us/podcast/dtc-pod-a-podcast-for-ecommerce-and-dtc-brands/id1497055482If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind