A lot of TikTok and Instagram content's now driven by trends.

What even is trending audio anyway? It's music, or sound, a skit or dance routine (shudders) that quickly becomes popular (usually on TikTok first) and before you know if everyone's creating content using it.

The case for getting involved is the potential for better traction with the algorithm (this works on both platforms). More views! A viral hit!

So should we be jumping all over trends?

This time I chat about,




why say YES to trends
why maybe no
brand identity 
sales
where to find trends to follow
followers



I mention a newsletter about TikTok trends that I get from @wavewyld 'the queen of trend alerts' - find her here: https://www.tiktok.com/search?q=wavewyld&t=1656048782604.

And brilliant Belinda @pothiesmakes who's killing it on TikTok: https://www.tiktok.com/@pothiesmakes?lang=en.