How does your intent for your work change your results? If your goal is to build something big, does that increase the odds of succeeding? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper. And we hear about a brutal setback they didn’t control, and how they rebounded stronger than ever  -- -- -- If you like these stories, there are a few ways to go deeper:- Get my weekly email for podcasters exploring what it might take for you to create your audience's FAVORITE show: marketingshowrunners.com/subscribe- Inquire about my keynote speaking (including virtual talks that have been better-produced than webinars, much like this podcast) for your next event or company meeting at jayacunzo.com- Read my dailyish blog sharing 3-5 very short posts per week about making a difference through work you create: jayacunzo.com/blog- Support what I do by purchasing a copy of my book for you or a friend: bit.ly/break-the-wheelThanks for listening!