Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

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Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

FromLife Science Marketing Radio

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Length:

25 minutes

Released:

Apr 18, 2016

Format:

Podcast episode

Description

A life science startup with a narrow portfolio needs to ensure that its sales team is only pursuing highly qualified leads. With a broader portfolio, you might be able to go after more leads …

Released:

Apr 18, 2016

Format:

Podcast episode

Titles in the series (100)

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

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Trends and Best Practices for Video in Life Science Marketing: Interview with Tyler Kay by Life Science Marketing Radio
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REPLAY: Want Your Written Content to Attract More Business? A Copywriter Shares His Process: Interview with Bob Woodard from RNW. Inc. by Life Science Marketing Radio
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I Asked a Scientist How MarCom Could Be More Helpful: Interview with Robert Kobelski by Life Science Marketing Radio
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How to Plan and Build a Winning Social Media Marketing Strategy: Interview with Brett Cornell by Life Science Marketing Radio
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Best of LSMR - Volume 1 by Life Science Marketing Radio
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Growing Profits through Professional Development for Life Science Sales and Marketing: Interview with Chuck Drucker by Life Science Marketing Radio
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Why Retargeting is a “Must Have” in Your Marketing Mix: Interview with Carlton Hoyt at BioBM Consulting by Life Science Marketing Radio
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How Decision Engines Change the Life Science Buying Journey: Interview with Carlton Hoyt at BioBM Consulting by Life Science Marketing Radio
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Connecting the Dots Between Innovation and Value: Interview with Adrian Pencak at ICON Clinical Research by Life Science Marketing Radio
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Hamid Ghanadan Talks about Persuading Scientists and Content Marketing: Interview with Hamid Ghanadan by Life Science Marketing Radio
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Building a Life Science Blog for Professional Development (and 14,000 followers): Interview with Joe Whittaker of Horizon Discovery by Life Science Marketing Radio
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How Zeiss Microscopy Developed a Successful Mobile App for Marketing: Interview with Johannes Amon by Life Science Marketing Radio
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Why Marketers Should Be Mentors to Create Long Term Growth: Interview with Nick Oswald by Life Science Marketing Radio
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Danny Ashton Reveals the Secrets of Successful Infographics: Interview with Danny Ashton by Life Science Marketing Radio
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How to Steal Your Prospect’s Attention with Contextual Advertising: Interview with PubGrade by Life Science Marketing Radio
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How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content: Interview with Steve Rotter by Life Science Marketing Radio
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Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event: Interview with Tyler Kay by Life Science Marketing Radio
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How Networking Creates More Career “Shots on Goal” – Tom Sellig: Interview with Tom Sellig by Life Science Marketing Radio
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Can a Mobile App Provide Data About How Life Science Products Are Used?: Interview with Lenny Teytelman by Life Science Marketing Radio
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How to Educate Investors on the Biology Behind Your Life Science Startup: Interview with Shelley Sandiford by Life Science Marketing Radio
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3 Things Investors Want Life Science Startup Founders to Know: Interview with David Shifrin of Filament Life Science Communications by Life Science Marketing Radio
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What Life Science Marketers Can Do to Improve Their Skills by Life Science Marketing Radio
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Marketing and Procurement Discuss Purchase Price vs TCO: Interview with Bill White and Eric Zoetmulder by Life Science Marketing Radio
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Providing Physicians with Resources for Patient Support: Interview with Sandy Donaldson by Life Science Marketing Radio
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How to Sell an Idea Internally: Corporate Communications by Life Science Marketing Radio
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AI for Digital Marketing in Healthcare: Interview with Hemal Somaiya by Life Science Marketing Radio
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Disease State Education: Content Marketing Pre-Launch: Interview with Frank Dolan by Life Science Marketing Radio
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Writing About Science, Joyfully: Interview with Justine Dees by Life Science Marketing Radio
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Pushing the Limits in Creative Storytelling: Interview with Dan Chichester by Life Science Marketing Radio
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How Can Sales People Engage with Customers Now?: Interview with Bob Lempke by Life Science Marketing Radio
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From Scientist to Agency Owner via YouTube: Interview with Maaria Ginai by Life Science Marketing Radio
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Are You Pricing Your Life Science Products Correctly?: Interview with Mark Stiving by Life Science Marketing Radio
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Curiosity: a Superpower for Your Career: Interview with Steve Kulisch by Life Science Marketing Radio
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The Competitive Audit: What and Why: Interview with Amy Duncan by Life Science Marketing Radio
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New Marketing Tactics Stand Out in an Old School Industry: Interview with Matt Benson by Life Science Marketing Radio
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Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts

Description

Titles in the series (100)

More Episodes from Life Science Marketing Radio

Related podcast episodes