How Zeiss Microscopy Developed a Successful Mobile App for Marketing

FromLife Science Marketing Radio

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How Zeiss Microscopy Developed a Successful Mobile App for Marketing

FromLife Science Marketing Radio

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Length:

41 minutes

Released:

Jun 29, 2015

Format:

Podcast episode

Description

Smartphone and mobile apps can be found in everyone's pocket these days. I recently surveyed a number of life science companies about how they are using smartphone apps for marketing and sales. Among …

Released:

Jun 29, 2015

Format:

Podcast episode

Titles in the series (100)

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

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How to Change an Organization Through Marketing Communications: Interview with Taia Ergueta by Life Science Marketing Radio
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Danny Ashton Reveals the Secrets of Successful Infographics: Interview with Danny Ashton by Life Science Marketing Radio
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How to Select a System for Anything and Be Successful: Interview with Kenneth Vogt by Life Science Marketing Radio
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Growing Profits through Professional Development for Life Science Sales and Marketing: Interview with Chuck Drucker by Life Science Marketing Radio
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How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content: Interview with Steve Rotter by Life Science Marketing Radio
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Why Retargeting is a “Must Have” in Your Marketing Mix: Interview with Carlton Hoyt at BioBM Consulting by Life Science Marketing Radio
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How to Have a Conversation with Customers Using Marketing Automation: Interview with Guy Page by Life Science Marketing Radio
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REPLAY: How to Change an Organization Through Marketing Communications: Interview with Taia Ergueta by Life Science Marketing Radio
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Why Marketers Should Be Mentors to Create Long Term Growth: Interview with Nick Oswald by Life Science Marketing Radio
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What Life Science Startups Need to Establish Their Brand: Interview with Karan Cushman of Cushman Creative by Life Science Marketing Radio
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Trends and Best Practices for Video in Life Science Marketing: Interview with Tyler Kay by Life Science Marketing Radio
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Life Science Talent Market: Tips for Job Seekers and Hiring Managers: Interview with Jeff Protentis at Biotech Recruiters by Life Science Marketing Radio
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I Asked a Scientist How MarCom Could Be More Helpful: Interview with Robert Kobelski by Life Science Marketing Radio
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Hamid Ghanadan Talks about Persuading Scientists and Content Marketing: Interview with Hamid Ghanadan by Life Science Marketing Radio
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Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event: Interview with Tyler Kay by Life Science Marketing Radio
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Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts: Interview with Greg Krueger of ViroCyt by Life Science Marketing Radio
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Marketing and Procurement Discuss Purchase Price vs TCO: Interview with Bill White and Eric Zoetmulder by Life Science Marketing Radio
40 min listen
Can a Mobile App Provide Data About How Life Science Products Are Used?: Interview with Lenny Teytelman by Life Science Marketing Radio
29 min listen
How to Plan and Build a Winning Social Media Marketing Strategy: Interview with Brett Cornell by Life Science Marketing Radio
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The Right Way to Start Your Digital Transformation: Interview with David Salmon by Life Science Marketing Radio
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What Life Science Marketers Can Do to Improve Their Skills by Life Science Marketing Radio
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3 Things Investors Want Life Science Startup Founders to Know: Interview with David Shifrin of Filament Life Science Communications by Life Science Marketing Radio
24 min listen
Why Storytelling Matters to Life Science Marketers: Interview with Joanna Rudnick by Life Science Marketing Radio
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How Zeiss Microscopy Developed a Successful Mobile App for Marketing: Interview with Johannes Amon by Life Science Marketing Radio
41 min listen
What You Absolutely Must Have to Make Marketing Automation Work: Interview with Guy Page by Life Science Marketing Radio
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What Happens When Everyone Chooses Their Own Media Channels?: Interview with Theral Timpson by Life Science Marketing Radio
42 min listen
How to Educate Investors on the Biology Behind Your Life Science Startup: Interview with Shelley Sandiford by Life Science Marketing Radio
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Creating Online Experiences That Help Customers Engage with Your Brand: Interview with Jeremy Schools by Life Science Marketing Radio
34 min listen
How to Attract the Best Life Science Marketing Talent: Interview with Harrison Wright by Life Science Marketing Radio
30 min listen
How Networking Creates More Career “Shots on Goal” – Tom Sellig: Interview with Tom Sellig by Life Science Marketing Radio
24 min listen

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Should Podcasting Be Part of Your Compliance Toolbox?: Interview with Tom Fox by Life Science Marketing Radio
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Personal Branding for Scientists by Life Science Marketing Radio
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Providing Physicians with Resources for Patient Support: Interview with Sandy Donaldson by Life Science Marketing Radio
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Impact Opportunities for Digital Marketers in Healthcare: Interview with Chris Cullman by Life Science Marketing Radio
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How to Sell an Idea Internally: Corporate Communications by Life Science Marketing Radio
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AI for Digital Marketing in Healthcare: Interview with Hemal Somaiya by Life Science Marketing Radio
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Disease State Education: Content Marketing Pre-Launch: Interview with Frank Dolan by Life Science Marketing Radio
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Writing About Science, Joyfully: Interview with Justine Dees by Life Science Marketing Radio
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Pushing the Limits in Creative Storytelling: Interview with Dan Chichester by Life Science Marketing Radio
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From Scientist to Agency Owner via YouTube: Interview with Maaria Ginai by Life Science Marketing Radio
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Curiosity: a Superpower for Your Career: Interview with Steve Kulisch by Life Science Marketing Radio
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The Competitive Audit: What and Why: Interview with Amy Duncan by Life Science Marketing Radio
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New Marketing Tactics Stand Out in an Old School Industry: Interview with Matt Benson by Life Science Marketing Radio
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How Zeiss Microscopy Developed a Successful Mobile App for Marketing

How Zeiss Microscopy Developed a Successful Mobile App for Marketing

Description

Titles in the series (100)

More Episodes from Life Science Marketing Radio

Related podcast episodes