The smart phone is our most treasured tech device. If you don't believe me, try leaving it turned off for a full day and see how many times you yearn for it! This obsession with our phones is creating a massive amount of data that is being harnessed by companies to drive their business decisions in the ever expanding $3.3 trillion dollar mobile economy.

In our episode this week, mobile economy expert Anindya Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the US, Europe, and Asia, and many relevant case studies, Anindya explains how businesses can harness the power of a data-driven mobile economy.