How to Educate Investors on the Biology Behind Your Life Science Startup

FromLife Science Marketing Radio

Start listening View podcast show

How to Educate Investors on the Biology Behind Your Life Science Startup

FromLife Science Marketing Radio

ratings:

Length:

22 minutes

Released:

Sep 21, 2015

Format:

Podcast episode

Description

When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be …

Released:

Sep 21, 2015

Format:

Podcast episode

Titles in the series (100)

I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.

Skip carousel

How to Change an Organization Through Marketing Communications: Interview with Taia Ergueta by Life Science Marketing Radio
38 min listen
Danny Ashton Reveals the Secrets of Successful Infographics: Interview with Danny Ashton by Life Science Marketing Radio
32 min listen
How to Select a System for Anything and Be Successful: Interview with Kenneth Vogt by Life Science Marketing Radio
28 min listen
Growing Profits through Professional Development for Life Science Sales and Marketing: Interview with Chuck Drucker by Life Science Marketing Radio
25 min listen
How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content: Interview with Steve Rotter by Life Science Marketing Radio
34 min listen
Why Retargeting is a “Must Have” in Your Marketing Mix: Interview with Carlton Hoyt at BioBM Consulting by Life Science Marketing Radio
34 min listen
How to Have a Conversation with Customers Using Marketing Automation: Interview with Guy Page by Life Science Marketing Radio
38 min listen
REPLAY: How to Change an Organization Through Marketing Communications: Interview with Taia Ergueta by Life Science Marketing Radio
38 min listen
Why Marketers Should Be Mentors to Create Long Term Growth: Interview with Nick Oswald by Life Science Marketing Radio
34 min listen
What Life Science Startups Need to Establish Their Brand: Interview with Karan Cushman of Cushman Creative by Life Science Marketing Radio
33 min listen
Trends and Best Practices for Video in Life Science Marketing: Interview with Tyler Kay by Life Science Marketing Radio
10 min listen
Life Science Talent Market: Tips for Job Seekers and Hiring Managers: Interview with Jeff Protentis at Biotech Recruiters by Life Science Marketing Radio
35 min listen
I Asked a Scientist How MarCom Could Be More Helpful: Interview with Robert Kobelski by Life Science Marketing Radio
46 min listen
Hamid Ghanadan Talks about Persuading Scientists and Content Marketing: Interview with Hamid Ghanadan by Life Science Marketing Radio
57 min listen
Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event: Interview with Tyler Kay by Life Science Marketing Radio
13 min listen
Case Study: How a Life Science Startup Uses Lead Scoring to Optimize Sales Efforts: Interview with Greg Krueger of ViroCyt by Life Science Marketing Radio
25 min listen
Marketing and Procurement Discuss Purchase Price vs TCO: Interview with Bill White and Eric Zoetmulder by Life Science Marketing Radio
40 min listen
Can a Mobile App Provide Data About How Life Science Products Are Used?: Interview with Lenny Teytelman by Life Science Marketing Radio
29 min listen
How to Plan and Build a Winning Social Media Marketing Strategy: Interview with Brett Cornell by Life Science Marketing Radio
29 min listen
The Right Way to Start Your Digital Transformation: Interview with David Salmon by Life Science Marketing Radio
47 min listen
What Life Science Marketers Can Do to Improve Their Skills by Life Science Marketing Radio
27 min listen
3 Things Investors Want Life Science Startup Founders to Know: Interview with David Shifrin of Filament Life Science Communications by Life Science Marketing Radio
24 min listen
Why Storytelling Matters to Life Science Marketers: Interview with Joanna Rudnick by Life Science Marketing Radio
28 min listen
How Zeiss Microscopy Developed a Successful Mobile App for Marketing: Interview with Johannes Amon by Life Science Marketing Radio
41 min listen
What You Absolutely Must Have to Make Marketing Automation Work: Interview with Guy Page by Life Science Marketing Radio
29 min listen
What Happens When Everyone Chooses Their Own Media Channels?: Interview with Theral Timpson by Life Science Marketing Radio
42 min listen
How to Educate Investors on the Biology Behind Your Life Science Startup: Interview with Shelley Sandiford by Life Science Marketing Radio
22 min listen
Creating Online Experiences That Help Customers Engage with Your Brand: Interview with Jeremy Schools by Life Science Marketing Radio
34 min listen
How to Attract the Best Life Science Marketing Talent: Interview with Harrison Wright by Life Science Marketing Radio
30 min listen
How Networking Creates More Career “Shots on Goal” – Tom Sellig: Interview with Tom Sellig by Life Science Marketing Radio
24 min listen

More Episodes from Life Science Marketing Radio

Skip carousel

Essential Communication Skills in the World of Biotech Venture Capital: Interview with Susanna Harris by Life Science Marketing Radio
20 min listen
Marketing a Region: Growing Life Science in South Carolina by Life Science Marketing Radio
20 min listen
Getting Around the Data Delusion: Interview with Wayne Cerullo by Life Science Marketing Radio
20 min listen
Magic School Bus to Head of Strategy: Interview with Lily Elsner by Life Science Marketing Radio
22 min listen
Lily Elsner: SAMPS's Young Person of the Year: Interview with Lily Elsner by Life Science Marketing Radio
20 min listen
From Marketing Ketchup to Life Science: A Founder's Story: Interview with Raman Sehgal by Life Science Marketing Radio
20 min listen
Should Podcasting Be Part of Your Compliance Toolbox?: Interview with Tom Fox by Life Science Marketing Radio
20 min listen
Getting the Most Out of In-Person Events: Interview with Bonni Scepkowski by Life Science Marketing Radio
20 min listen
Personal Branding for Scientists by Life Science Marketing Radio
20 min listen
Providing Physicians with Resources for Patient Support: Interview with Sandy Donaldson by Life Science Marketing Radio
20 min listen
What's Happening in African Biotech?: Interview with Adrienne Leussa by Life Science Marketing Radio
20 min listen
Impact Opportunities for Digital Marketers in Healthcare: Interview with Chris Cullman by Life Science Marketing Radio
20 min listen
How to Sell an Idea Internally: Corporate Communications by Life Science Marketing Radio
20 min listen
AI for Digital Marketing in Healthcare: Interview with Hemal Somaiya by Life Science Marketing Radio
20 min listen
Disease State Education: Content Marketing Pre-Launch: Interview with Frank Dolan by Life Science Marketing Radio
20 min listen
Writing About Science, Joyfully: Interview with Justine Dees by Life Science Marketing Radio
20 min listen
Pushing the Limits in Creative Storytelling: Interview with Dan Chichester by Life Science Marketing Radio
20 min listen
How Can Sales People Engage with Customers Now?: Interview with Bob Lempke by Life Science Marketing Radio
20 min listen
From Scientist to Agency Owner via YouTube: Interview with Maaria Ginai by Life Science Marketing Radio
20 min listen
Are You Pricing Your Life Science Products Correctly?: Interview with Mark Stiving by Life Science Marketing Radio
20 min listen
Why You Should Consider Reverse Mentoring: Interview with Susan Nemetz by Life Science Marketing Radio
20 min listen
Resilience: Turning Disaster into Opportunity: Interview with Jason Scharf by Life Science Marketing Radio
20 min listen
Online Marketplaces and Multiple Value Propositions: Interview with Mark Herbert from scientist.com by Life Science Marketing Radio
20 min listen
Segment Marketing: Creating Campaigns Across Product Lines: Interview with Max Paluszynski by Life Science Marketing Radio
20 min listen
Making the Most of LinkedIn: Interview with Rachel Simon by Life Science Marketing Radio
20 min listen
ResearchGate Survey of Scientist Purchase Behavior: Interview with Darren Alvares by Life Science Marketing Radio
20 min listen
Curiosity: a Superpower for Your Career: Interview with Steve Kulisch by Life Science Marketing Radio
20 min listen
Virtual Events Are Different: How to Ensure Success by Life Science Marketing Radio
20 min listen
The Competitive Audit: What and Why: Interview with Amy Duncan by Life Science Marketing Radio
20 min listen
New Marketing Tactics Stand Out in an Old School Industry: Interview with Matt Benson by Life Science Marketing Radio
20 min listen

Related podcast episodes

Skip carousel

EP 377 - Product Leaders to Watch: MEDFAR Clinical Solutions Product VP on Cultivating Impactful Products: How can product leaders cultivate impactful products? In this episode of the Product Leaders to Watch series with Cognizant Product Director Chenny Solaiyappan, MEDFAR Clinical Solutions Product VP Patrick Charbonneau shares insights from 20 years of... by Product Talk
21 min listen
EP146 - Big Health CPO on Behavioral Therapy Product Models: Digital mental health therapy is a relatively new space for product but one that is rising quickly in consumer demand. Just like in a clinical setting, however, the practices, techniques, and specialties are varied and come with their own set of rules... by Product Talk
33 min listen
Business of science: Tips and tricks for a perfect investor pitch: If you want your product idea to succeed, one of the first steps is to interest potential investors.This can be hard for academic researchers, whose previous focus will have been on getting published, winning grants and teaching classes, says Javier G... by Working Scientist
19 min listen
Connected Innovation: How to innovate differently by Future Proof
17 min listen
Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu) by The Stack
40 min listen
Designing facilities today for tomorrow’s medicines: In this episode of Molecule to Market, you’ll go inside the outsourcing space of the global drug development sector with Gordon Nicholson, Director of the Life Sciences NEA at Exyte. Your host, Raman Sehgal, discusses the pharmaceutical and biotechno... by Molecule to Market: Inside the outsourcing space
47 min listen
PTC x IoT ONE EP049 - How Merck uses open innovation to improve R&D efficiency – Sophie Sun, Managing Director of Innovation Hub China, Merck Group: *This episode of the IIoT Spotlight Podcast is sponsored by . In this episode of the IIoT Spotlight Podcast, we discuss the leading digital technologies in healthcare and medical devices in China, and why open innovation makes sense for innovation in... by Industrial IoT Spotlight
30 min listen
#78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience: Even the most creative marketing campaigns can fail if it doesn't reach the intended audience. So, how do you ensure your brand shows up when patients seek care? On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and... by Ignite: Healthcare Marketing Podcast
13 min listen
Big Data & 'Enlightenment As A Product' In The Age Of Health Tech: We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable... by Better Product
26 min listen
TEI 209: Predictive analytics for product managers – with Brian Brinkmann: Use data to predict customer behavior and design better products. by Global Product Management Talk
40 min listen
How to Help Your Clients Win with Skeptical Buyers with Erik Clausen by The Digital Agency Growth Podcast
29 min listen
The Rise of the Citizen Marketer - Scott Brinker - Hard Corps Marketing Show #63: Gear up for some highly insightful tech talk with the VP of Platform Ecosystem at HubSpot, Editor at chiefmartec.com and Program Chair of MarTech, Scott Brinker. Advances in marketing technology have changed a lot about how marketing is done today. In thi by The Hard Corps Marketing Show
62 min listen
Why and how should pathologists keep up with AI? w/ David Harrison, University of St. Andrews by Digital Pathology Podcast
31 min listen
What FinTwit Isn't Telling You About These Biotech Stocks by The 7investing Podcast
48 min listen
What is Customer Science? Is this the next wave of change?: The fusion of Technology, behavioral science and data. by The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth
30 min listen
EP30: Jan Haugo - How To Be A Leader For Your Bookkeeping Clients: Fear. Your bookkeeping clients have it. They're always frightened or worried about something especially the survival of their business. When incorporating new software (ie: cloud-based or otherwise) into your bookkeeping services, this may also be... by The Successful Bookkeeper Podcast
30 min listen
La bourse Pre-Amp avec Virginie Petel-Légaré et Michael Mee d’Amplitude Ventures: Bienvenue à ce nouvel épisode d'Au-delà de la thèse avec Papa PhD en collaboration avec la bourse Pre-Amp d'Amplitude Ventures !Cette semaine, je parle avec Michael Mee et Virginie Petel-Légaré de la bourse Pre-Amp, by Beyond the Thesis With Papa PhD
48 min listen
477: Three-step VOC system – with Andrea Ruttenberg, PhD: Market research essentials for product managers by Global Product Management Talk
35 min listen
How to Bridge the Skills Gap in Healthcare as a Doctor with Dr. Jing - Co-Founder of Patchwork Health by Disrupting Doctors Careers
50 min listen
What is MedTech Lifecycle Excellence?: <p>Why is the state of MedTech culture and tools the way it is? How should the industry be thinking about moving away from generic compliance and toward MedTech Lifecycle Excellence?</p><p>Jon Bergsteinsson, co-founder of SMART-TRIAL by Greenlight Guru... by Global Medical Device Podcast powered by Greenlight Guru
45 min listen
How 3 Doctors Are Breaking The Sales Training Mold with Daniel Bai: Dr. Daniel Bai, CEO of CloseForChiro, tackles the sensitive subject matter of sales head on. Alongside his two partners they’ve become the top sales training program in the chiropractic industry and beyond. Top 3 Value Bombs: 1. You must embrace and... by Entrepreneurs on Fire
25 min listen
Meet the potent powder expert: In this episode of Molecule to Market, you’ll go inside the outsourcing space of the global drug development sector with Chris Eccles, Chief Executive Officer at ChargePoint Technology. Your host, Raman Sehgal, discusses the pharmaceutical and biotechnol... by Molecule to Market: Inside the outsourcing space
41 min listen
Evidence strategy for Medical Technologies and Diagnostics by Pharma Market Access Insights - from Mtech Access
53 min listen
Physician. Scientist. Entrepreneur.: In this episode of Molecule to Market, you’ll go inside the outsourcing space of the global drug development sector with Go van Dam, CEO & Founder at TRACER. Your host, Raman Sehgal, discusses the pharmaceutical and biotechnology supply chain with Go, co... by Molecule to Market: Inside the outsourcing space
34 min listen
170: Scaling “Scrappy” and Growing Your Audience: Sara Varni of Twilio discusses creative marketing by Renegade Marketers Unite
43 min listen
Business of science: How to grow your start-up: In their early stages, science start-ups require solid commitment, with founders and their teams clocking up long hours with little financial reward.Despite the uncertainty, company leaders also need to think about business growth. This includes trans... by Working Scientist
21 min listen
Ep 135: Nestle's Orchid Bertelsen on Strategies that Scale Across 30+ Brands (And the Metaverse) by DTC Podcast
52 min listen
Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast: The IKEA effect is a powerful psychological phenomenon that entrepreneurs can leverage to transform the product development process into an interactive and emotionally fulfilling journey. By empowering customers through co-creation, DIY experiences, ... by The Behavioral Economics in Marketing's Podcast
8 min listen
Being a Technical Product Marketer by The Cloudcast
28 min listen
Neuromarketing: Surprising Facts Businesses and Marketers Should Know by The Science of Social Media
14 min listen

Discover this podcast and so much more

How to Educate Investors on the Biology Behind Your Life Science Startup

How to Educate Investors on the Biology Behind Your Life Science Startup

Description

Titles in the series (100)

More Episodes from Life Science Marketing Radio

Related podcast episodes