Price objections are a common occurrence in sales conversations, and if you fail to handle price objections properly, you may end up making mistakes that can negatively affect your business. Tom explains how some people make mistakes when they encounter a price objection — if you avoid these mistakes, you'll sell more.   In this episode, we talk about…  The most common mistake people make when they get a price objection Defending your price  Offering to lower your price Not Asking questions about the objection Strategies to help deal with the price objection   Resources: Need to level-up your sales game? Check out Contractor Sales Pros on Facebook: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND ==  Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground  == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid