Stories sell — it is human nature to connect with other people's stories and get emotionally invested in them. Selling through stories is one of the most powerful tools you can use. This is why Tom advises you to tell stories to the clients and use them as a way of connecting with them.   In this episode, we talk about…  Generating clients by connecting with them emotionally Understanding the power of telling stories in your marketing Some strategies that you can use to tell better stories in your marketing   Resources:   == Whether you are struggling or succeeding in your business, there is always something you can learn and apply to take it to the next level. Attend the Mile High-Profit Summit and gain some valuable insights on how to grow your business: https://thecontractorfight.com/mhps    If you enjoy the podcast please consider leaving us a rating and share the show with a fellow contractor: https://podcasts.apple.com/us/podcast/the-contractor-fight-with-tom-reber/id964304361   Follow Tom on Instagram: https://www.instagram.com/realtomreber    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid