Today we're talking to Sebastian Oreb, better known online as Australian Strength Coach. Sebastian has trained athletes from professional rugby players to elite powerlifters, and he’s also the strength coach of 2018 World’s Strongest Man Hafthor Bjornsson. Sebastian joins us to talk about his unconventional path in strength, the ways in which personal strength goals impact how you coach, and why building personal relationships with athletes is so important in establishing trust. We also talk about how a single day and a bench press cue was what convinced Hafthor to hire Sebastian as his coach.