There are few people in fitness — much less fitness entrepreneurs — who keep it honest and real like Aaron Hinde. He's an open book, someone who's just as eager to explain the bad as he is to celebrate the good. The Co-Founder and President of LIFEAID Beverage Company — makers of FITAID — Aaron is a constant presence at the CrossFit Games, where his company is one of the sport's most visible sponsors. He counts top athletes and coaches among his friends. But that success didn't come without major sacrifice and some serious "lean times" that left Aaron questioning whether his path was really correct. In this episode of The BarBend Podcast, we talk about LIFEAID's rise from scrappy startup to major fitness player. That includes guerilla marketing campaigns, bootstrapped operations, and trying to build a brand while living from one week to the next.We also dive into how Aaron's background as a clinical chiropractor impacts his perspective even today, allowing him to spot trends in fitness before they take off. Aaron also shares some of his craziest CrossFit Games stories, along with what you might not realize about the world's top CrossFitters. If you want to know what's coming next in fitness, or simply need a dose of perspective when it comes to fitness entrepreneurship, tune in!