Today we share how tour operators should deal with negative reviews. Oof, you might need a glass of wine for this one. Get comfy and dedicate a couple of hours to responding to recent negative reviews on every review platform. Go as far back as six months. Hopefully, it won’t be as scary as you think, and you can make a habit out of replying more promptly to online reviews in the future. Negative reviews can feel like the worst thing to happen to your tour company, but it’s important to remember that one’s opinion does not represent all. Every business encounters an unhappy customer from time to time. It’s how you respond that keeps your reputation intact. While you may want to ignore complaints altogether, the best thing you can do is address them head-on. In doing so, you not only let the reviewer know you care about guest satisfaction but also thousands of others who may check your reviews to decide whether or not to book.