Mike Follett is the CEO of Lumens Research. They create eye-tracking software to understand human behaviour and intentions.

He has a wealth of experience from a background in Marketing and advertising before he started his own marketing business to really provide scientific solutions. They have some fantastic research into the behaviour of humans. Both understanding the users and the marketers to get them to communicate in a better way.
Why listen?
This episode is a fantastic educational piece for anyone struggling to create content that connects with people and gets attention and is the sort of thing I wish I'd known years ago. Thanks Mike for his insights!

Lumens Research
www.lumen-research.com
Postary
www.postary.com

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