Parents, you want what’s best for your children, and you want to stay fit so you all can enjoy family adventures, right? In today’s episode, we share how we answered the call to create the change that we wanted to see in the world. We were sick of all the processed, sugar-loaded products marketed to us, especially to our youth & student athletes.So, we’re developing a line of delicious, nutritious foods & drinks that student-athletes & their parents love!This episode shares our vision & covers best practices for what brands do to create & achieve their billion dollar visions.It pulls from the best of resources from the Elite Compass in Don Wenner’s Elite Execution System, the Vivid Vision from Cameron Herold & brand building from Ryan Moran’s Capitalism.com start-up incubator.Plus, it features clips with Mark Sisson (founder of Mark’s Daily Apple & Primal Kitchen, who you’ll hear more from in our upcoming Episode 9, with advice, go to market strategies & what investors look for in a successful business. Also, thanks to Ponte Vedra High School student-athletes who took part in a focus group taste test (so listen for that entertaining clip as well).Links & Resources mentioned on this podcast, show notes & transcript can all be found at: https://livefitignitechange.com/inrive Episode Timestamps:[2:37] Our guiding principles to ignite the change we wish to see[4:36] How we got to where we are today[8:53] Family time during quarantine leads to the birth of a brand[13:43] The Elite Compass, from the Elite Execution System[14:31] Our five driving beliefs[16:37] The meaning of Inrive’s name and logo[22:33] How the membership fuels the physical product brand[23:10] Inrive’s Flywheel and how it all works together[26:50] Questions brands should ask with Mark Sisson from Primal Kitchen[29:03] Utilizing Don Wenner’s Elite Execution System[30:14] Ryan Moran’s Capitalism.com Start-up Incubator[33:09] Inrive’s Compass: Accomplishments and plan for each year[35:59] Phase one and phase two products[36:36] Mark Sisson shares what investors look for in a brand[39:02] Being a part of the change[39:40] “Do what you love with the people you love to serve others and you’ll find joy on the journey” - - - Igniting change + helping others live fit through Inrive Performance Nutrition & the Live Fit, Ignite Change podcast. Hosted on Acast. See acast.com/privacy for more information.