What if Levi Strauss had decided it wasn’t a good idea to begin offering jeans as a product in his supplies store? What if he’d passed on the idea, simply because the blue jean wasn’t exactly in his business plan?When we think of our businesses, we sometimes get tunnel vision surrounding the products we’ve chosen to curate or the services we’ve planned to offer. For me, my business has morphed slightly over the years and monumentally over the past year because of the pandemic, but as the brand I want to create has become more fleshed out, one thing became clear:Expanding my brand's offers 10x’d my business. With four working divisions, on physical product and three digital ons, I've picked up three tricks that have become my own personal rules for whenever I choose to diversify further and launch something new.  These tricks have become the cornerstone of my marketing strategy and helped me form a pattern for success.