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Episode 5: Marketing Your Small Business Like A Chess Player

Episode 5: Marketing Your Small Business Like A Chess Player

FromPull The Thread


Episode 5: Marketing Your Small Business Like A Chess Player

FromPull The Thread

ratings:
Length:
12 minutes
Released:
Jun 22, 2021
Format:
Podcast episode

Description

Chess is the smartest game ever invented. With 64 squares and 32 pieces,  there's 10,120 unique games that could possibly be played... which is more than the number of atoms in the known universe (1081).What if you could market your business as if it were just one unique game of chess?If you run a business or have a side hustle, then you probably feel overwhelmed at the simple thought of just how many different things you need to get done in order for customers to discover your brand and buy from you. But what if it were actually way simpler than ‘post and pray’?Think of your marketing strategy like a chessboard - Every piece on the board is a different element of your marketing strategy, but all of the pieces come together to protect the king (you). To play a good game, you need to use as many pieces as possible, and each piece on the board has a different value. 
Released:
Jun 22, 2021
Format:
Podcast episode

Titles in the series (28)

The podcast teaches you everything you need to know to be profitable at craft-based work, and dive deep on sewing as a career choice. Join your host, Krystal Douglas - a celebrity tailor, creative entrepreneur and wild mustang tamer.Krystal took a Brother home sewing machine and a $30 craigslist desk and built a six-figure sewing business that supports a life she loves… while generating hundreds of thousands of dollars in revenue each year. It definitely didn’t come easy, but this podcast is meant to help others shorten their learning curve. She shares what she's learned about entrepreneurship and business building as it applies to craft based work, and open up about what she wishes she knew when she first started. Go behind the scenes on every tool, trick, and business process Krystal has learned from costuming celebrities, manufacturing clothing, and selling products... so that you can stop questioning your skills, and start profiting from your work.