Do you ever feel like people are lapping you? Like everyone else is moving forward, and your current status is... well... stationary? Episode 27 of Pull the Thread podcast is for the perpetual planner who just can't seem to pull the trigger on launching or is stuck without any growth. Because you only ever really have two choices - you can evolve or remain.  Are you willing to do what it takes? Krystal guides listeners through a series of practical questions to get unstuck a move forward - what's it gonna be?Questions to answer for your business to move forward:1.  What do customers want?2. Can I get them what they want?3. How do I deliver it to them?4. Where can we find pockets of target customers who are frustrated with our competition?5. Where is the competition weak or deficient in delivering the outcomes, solutions, and the value the market demands?6. What should we be doing to communicate to potential customers that awe are the aspirin for their pain?7. What are the three primary problems (pains) my target market has?8. Where have I substituted my judgement for what I want to deliver, for what the customers actually want to receive?9. How could I check in with our customers to find out what new pains they’re experiencing or gains they want to achieve?Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.