I talk to boutique designers and owners of small fashion labels on a regular basis. Conversations start to all look the same, and patterns in their branding behaviors begin to emerge.The most common painpoint always points back to the friction they experience in getting the right customers in the door. They’re making a great product, but things just aren’t clicking with the sales numbers. Everyone can relate (as they repeat the same behaviors), and oftentimes they even learn bad branding/marketing behaviors from each other.They all experience the same pain, and band together to form a well-tailored echo chamber, but fail to realize in doing so that it causes them to go blind to simple mistakes...  branding->marketing mistakes they’re making. We dive into these mistakes so that you can avoid them, and fast track your success around them.