In 1777, On America's first Fourth of July celebration, fireworks were only one color: orange. There were no elaborate sparkles, no red, white, and blue stars -- nothing more than a few glorified (although uplifting) explosions in the sky.Like many inventions, fireworks were created by accident… but this invention, came about during a search for immortality. Oftentimes, in business, entrepreneurs - creatives especially - feel the need to come with tons of flash.They could be the loudest. Or the brightest online. Or the most dramatic, like being the person jacking up their sales numbers and leading every call to action with astronomical results-focused numbers, like ‘millions sold!’ or ‘thousands of happy customers!’ Or ‘five-figure months!’.Ugh. It’s fatiguing. But if you wanna sell product… or book clients… you have to be that way. Right?Actually, I’m here to tell you, you really don’t. In fact, over time, you’ll do more in sales and bookings, by whispering to the few rather than screaming to the masses about your craft-based (or creative) work.Most people's fear, is that the moment they get quieter in their marketing, their sales will trickle off. But in my opinion, getting quieter can mean being way more strategic.