Black Friday? Nah. Cyber Monday. Nope. Prime Day? No, the biggest shopping day of the year is Nov. 11. Why? Because that's Singles Day, which has quickly exploded in China into an ecommerce day that blows U.S. holiday shopping out of the water. On this week's episode, Adweek ecommerce expert Lisa Lacy joins us to explain how Singles Day became a $31 billion behemoth. Our panel of writers and editors also discuss a holiday ad that got banned into viral glory and this week's L.A. issue of Adweek, including our L.A. Brand Stars. Sponsor: This episode is brought to you by Flipboard, home of The Insight, a new destination for the advertising industry where news, data stories and inspiration live all in one place. Find it all at TheInsight.Flipboard.com/Adweek