Every Pride, we see corporations proudly display their rainbow logos and merchandise…but what happens to all that on July 1?In this episode, we dive into the commercialization and commodification of Pride and how some corporations are padding the pockets of anti-LGBTQ+ politicians while donning their faux rainbows.Additional Resources:Why LGBT Pride Festivals Have Become Increasingly CorporateThe Best Part of Pride is Making Fun of Rainbow CapitalismThe LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here's How We Want You to Sell to Us.How LGBTQ Pride Month Became a Branded Holiday5 Horrible Pride Campaigns So FarJust Some Brands That Have Absolutely No Business Running a Pride CampaignRainbow Capitalism Raises Questions About Corporate Commitments and Pride Month’s PurposeThese 25 Rainbow Flag-Waving Corporations Donated More Than $10 Million to Anti-Gay Politicians in the Last Two YearsSupport the show