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    4: Aligning Your Go to Market Strategy Around Account Based Marketing w/ Shari Johnston

    4: Aligning Your Go to Market Strategy Around Account Based Marketing w/ Shari Johnston

    FromConversations with Women in Sales

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    4: Aligning Your Go to Market Strategy Around Account Based Marketing w/ Shari Johnston

    FromConversations with Women in Sales

    ratings:
    Length:
    22 minutes
    Released:
    Feb 21, 2018
    Format:
    Podcast episode

    Description

    In this episode Barb interviews Shari Johnston, an experienced VP of Marketing who is also an Advisory Board Member for MarTech Advisor.
    Released:
    Feb 21, 2018
    Format:
    Podcast episode

    Titles in the series (100)

    Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.