Text ‘bulletproof’ to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 152 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Nathan French Key Takeaways  ● Introduction  ● Nathan’s Start in Marketing  ● Marketing in Dentistry       ○ Storytelling       ○ You Are the Guide, the Patient is the Hero       ○ Survive and Thrive Filter  ● Videography       ○ Video is the Best Way to Capture People’s Attention       ○ Best Way to Remarket & Establish Multiple Touch Points with  Audience       ○ Opens Doors to Alternative Marketing Strategies       ○ Authenticity and Your Phone as a Production Studio       ○ YouTube Ads  ● Advertising and Brand Awareness  ● Getting Comfortable with Yourself in Videos       ○ Think of Yourself as Serving Others       ○ Write 3 Talking Points Prior to Recording       ○ Get to the Point  ● Testimonials  References  Summit 2020    Storybrand Marketing  Bulletproof Discounts  AlphaGo documentary Attention Driven  Nathan@AttentionDriven.com  Tweetable  We are built to relay stories  Don’t let production be an impediment  Attention is the currency  If you speak from your heart, people will hear you with their heart as well