Bulletproof Dental Practice Podcast Episode 20 Host: Dr. Peter Boulden / Atlanta Dental Spa Guest: Michael Levin  Key Takeways Dentistry is a crowded marketplace. You can distinguish yourself by writing a book. You can target niche audiences using a book and build your credibility in that niche. Writing a book is easy using the right resources. You don't even need to write the entire book. You can hire ghostwriters to write it using the knowledge you have. Patients who buy your books and become fans can be your sales force. They become advocates of your practice. You can market your books by giving them as giveaways. Write books that will educate your market. This will create value for your customers. You can write books about your legacy as a dentist. Resources Mentioned: Books: Sober Dad by Michael Graubart River of Doubt by Candice Millard The Hundred-Year Marathon by Michael Pillsbury App: Headspace Tweetables: "People are grateful to the educator." Michael Levin "If you create enough value in the first 95% of the book, you are entitled to a call-to-action at the end of the book." Michael Levin