Bulletproof Dental Practice Podcast Episode 24 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Bruce Johnstone / Apex Design Build Key Takeaways: It is better to have one team handle everything rather than having separate contractors handle your renovation. In a Design-Build Model, the liability and risk is lower because you talk to only one supplier committed to finishing the design. Look at dentistry as a retail function than a health care function in order to learn how to utilize space in new ways. Dental offices can become like retail stores by looking at ways to make patients comfortable while they wait. No one goes to a dental office thinking they’ll have fun. Dental offices have to shift their space so it is more engaging for customers and makes them excited to visit. A lot of things affect your patient’s perception like the lighting of your clinic, the color, the upholstery of your furniture, etc. The best source of new customers is from internal referrals. You get more referrals if patients like your practice. You can put some of your marketing budget into creating a better and patient-friendly clinic. Tweetables: “People don’t mind waiting as long as there is engagement.” - Bruce Johnstone  “Dentistry can take a cue from retail.” - Bruce Johnstone  “The easiest way to market is to make your practice marketable.” - Dr. Peter Boulden