Bulletproof Dental Practice Podcast Episode 3 Host: Dr. Peter Boulden Atlanta Dental Spa   Guest: Dr. Marvin Berlin McKinney Dentist.com Email: drberlin@gmail.com   Title: Having a Sought After Dental Practice with Dr. Marvin Berlin Subtitle: How to Grow a Large and Sustainable practice   Key Takeaways: Control your attitude and effort everyday. Be willing to do what others are not willing to do. When at work, focus on your patients. Execute the systems that you create everyday. Same Day Dentistry: some patients have needs that has to be taken care of on the same day they walk into your clinic. Just offer to do it for your patients instead of letting them walk away. Treating patients immediately shows that you are willing to work around them versus the other way around. McKinney System: Every new patient is booked in the hygiene department for exams, X-rays, etc. and gets the service they want on their first visit. Investigate where you say NO to your patients’ requests and find ways to change it into a YES. This may involve changing certain systems and practices. Categorize marketing into two: those that cost money (like TV ads, magazine ads, direct mails, etc.) and those that don’t cost money (like waiting room videos, etc.). Tip: Go local. You can show your TV ads in local theaters for more targeted audience. Call your patients at night. Ask patients to leave reviews for your practice online. Make it easy for them. Ask for referrals from patients you like. Engage with your social media fans. Create valuable online content that patients can use i.e. ebooks. Follow up interested patients with personal touch points i.e. personally email them. Have a mentality to take care of emergencies. Useful Strategy: Visit nearby pharmacies, give them cards and tell them to give the cards to anyone who buys medicine for toothaches. Remove barriers for patients to visit your clinic i.e. online / virtual consultation. Be emphatic to patients. Learn to read their body language. Being bought by a large corporation has a lot of advantages such as marketing and administrative support. Young dentists can benefit from affiliating with large practices. Things are changing fast and it’s good if you can get corporate support.   Tweetables: “When you work, work hard.” - Dr. Marvin Berlin “If you love what you do, you’ll never work a day in your life.” - Dr. Marvin Berlin   Resources Waiting Room Videos - www.waitingroomvideos.com   Book Bible Wealthy Barber by David Chilton The Gray Men by Mark Greaney   Productivity App iPad