Text ‘bulletproof’ to 345345 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 131 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Ericka Pierce Key Takeaways ● Introduction   ● AllStar Smiles  ● ADS Cares  ● Working for a “Why”   ● Great Marketing/Brand Equity  ● Creating a Social Narrative  ● Giving Back Authentically  ● Company Culture  ● Making Our Teams and Our Lives Better/Personal Fulfillment  ● Differentiation from Other Practices  ● Helping the Community  ● Affiliate Dental Network  ● Annual Events  ● Company Culture of Giving Back Attracts Higher Caliber Team Members  References The Millenial Whisperer by Chris Tuff  All-Star Smiles  ADS Cares  Summit 2020    Tweetable    Do Good by Doing Well