Bulletproof Dental Practice Podcast Episode 283 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Trey Tippit Key Takeaways:Introduction Spending Anticipation For Full PPO Marketing Direction Do Something You Know How To Control First References: Bulletproof Mastermind Bulletproof Summit Mighty Networks: Bulletproof Dental Practice Bulletproof ERC99 Designs  Design Pickle Traction: Get a Grip on Your Business  How The Mighty Fall: And Why Some Companies Never Give In After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul  How to Invest: Masters on the Craft  Atlas Shrugged  Onassis: An Extravagant Life   Tweetables: We all have different ways we market. -Dr. Trey Tippit The problem with paid ads is your competing with momentary attention. -Dr. Peter Boulden The easy button never yields long-standing results. -Dr. Peter Boulden Soft times make soft people. -Dr. Craig Spodak Have accountable people to cover your weaknesses. -Dr. Craig Spodak More for the sake is more is not good. -Dr. Trey Tippit Fix the things that you know you’re bad at. -Dr. Peter Boulden We all value a business that runs without us. -Dr. Craig Spodak