“You have the people that are using the buildings and those are the people that we all spend time thinking about, but a lot of time it's just trying to guess at what they want.And I just think that there's this real opportunity, with the technology that we have available today, to hear directly from them on what they want."—Jacinda LoflandHighlightsHow real estate is changing: it's no longer just a box... it's a product people use (7:15)How engagement was done in the past, what is net promoter score, and how apps can help (16:57)Use cases for tenant engagement apps (21:39)Two major criteria for success with tenant apps and keys to success (31:42)Roadmap to rolling out a tenant app (38:41)Perspective on getting people to actually use the app: more important that there's optionality (43:05)Whether the back of the house tech should merge with front of the house tech (48:28) You can find Jacinda Lofland on LinkedIn.Watch on YouTube or read on the web.Get full access to Nexus.