39 min listen
#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)
ratings:
Length:
64 minutes
Released:
Mar 11, 2022
Format:
Podcast episode
Description
Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.
(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes
Transcripts & Show Notes
Watch the Video – https://youtu.be/YndcxHKAnO4
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes
Transcripts & Show Notes
Watch the Video – https://youtu.be/YndcxHKAnO4
Become a Levels Member – levelshealth.com
Learn about Metabolic Health – levelshealth.com/blog
Follow Levels on Social – @Levels on Instagram and Twitter
Released:
Mar 11, 2022
Format:
Podcast episode
Titles in the series (100)
#7 – Trust the process (Josh Clemente & Ben Grynol) by LEVELS – A Whole New Level