Jo Notkin has turned a passion for food into a career, although she used to have a completely different job, working in the jewelry industry and later in textile design.Leveraging her creativity and knack for business, Jo runs one of Montreal’s most successful catering companies, Zoe Ford. She was also selected as a contestant on the last season of TopChef Canada, where she made it through 6 episodes out of 8. If you’ve had the chance to try Jo’s carrot cake or any other item from the Zoe Ford Deli, you know how talented she is! Listen for great advice on starting your business as a second or third career, and the importance of doing what you love, always your own way.This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support!—————-Visit:TBIF: thebrandisfemale.comTD Women Entrepreneurs: td.com/ca/en/businessbanking/small-business/women-in-business/Follow us on Instagram: instagram.com/thebrandisfemale