A true globetrotter who has lived around the world before settling in Toronto, Elle AyoubZadeh launched Zvelle in 2015 for women who are global citizen themselves. She wanted to create a brand known for its quality — but not while selling at unattainable prices; and she wanted to lead a company that would be aligned with the social values that matter to her as a founder. Her line of shoes and handbags are timeless and well-made so that you won’t throw them out after just one season; a great way of aiming for sustainability when it comes to fashion. She personally works with all her suppliers to make sure the best materials and the best craftsmen are behind her designs. Discover her journey building a brand from the ground up!This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support.This podcast was recorded at Hoame, our favourite meditation studio in Toronto.