Thom King is not your typical CEO. Part chief executive officer, part personal development wonk, and part biohacker info geek, Thom is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the classic definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.” Founded by King in 1999, Stevia Brands Inc. is one of the largest importers, manufacturers and distributors of clean-label sweetening systems and natural sweeteners.  Grab Thom's new book "Guy Gone Keto" on Amazon here https://amzn.to/2OjSpuk and make sure to visit https://www.guygoneketo.com for the latest keto-friendly recipes and products!  Ever Forward Radio is made possible by our proud partners! Using code "EVERFORWARD" with these amazing sponsors saves you money and keeps supporting the podcast, THANK YOU!  FREE 30-DAY TRIAL & BOOK from AUDIBLE! Visit https://audibletrial.com/everforward  Save 15% on Four Sigmatic coffees, cacaos, superfoods, and elixirs to promote relaxation, live well, & enhance cognitive function at https://www.foursigmatic.com/everforward  Save 10% on Bare Performance Nutrition health and performance supplements to help you before, during, & after your best workouts at https://www.bpnsupps.com