Function. Fashion. Very rarely do the two come hand-in-hand, especially in the athletic apparel industry. Nate Checketts sought to bridge this gap by creating a clothing line that went the extra mile again and again because he knew that was exactly the type of person who would wear it. His company, Rhone, is the product of a lifetime of entrepreneurial spirit, Nate shares with us his story of the lessons learned, mistakes made and what exactly it takes in order to successfully step out on your own and serve a need (and make it a thriving business at the same time.) Rhone is for every man. Like their website says, "Whether running errands, jumping on a flight, or pushing hard in the gym, Rhone feels good, looks good, performs better. Ultimately we want to capture that which inspires all of us. Our belief is we can push each other and our product forward each day." And they even have "#foreverforward" as their driving hashtag, how perfect is that?!