In this episode, Rick speaks with Abbie Kohler and Brian Morley of Resuscitech, a mobile CPR, AED, and First Aid certification/education solution.They are the only company providing CPR training and certification through a mobile phone.For a long time, CPR training had not caught up with the technological revolution of recent years. Abbie and her fellow co-founder, Greg, decided to leverage technology to bring CPR training and certification to the 21st century.The market has received this well, especially in the fitness industry. It is very convenient for gym owners, franchises, trainers, and everybody in the industry to get this certification through the phone.Here at Alloy Personal Training Franchise, it was a no-brainer to add ResusciTech to our list of vendors. Tune in to learn more about their unique service and their entrepreneurial story. Key Takeaways- What is ResusciTech? (01:02)- Who are the core customers for this service (04:02)- ResusciTech in the fitness industry (05:12)- How ResusciTech came to life (08:38)- Innovator’s dilemma (12:48)- Removing friction from the customer journey (17:39)Additional Resources:Learn more about ResusciTech:- Website- Twitter- LinkedIn---- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!