Peeling the fiction away from fact to help Google find you   Keywords, we’ve covered them before and we’ll cover them again. Why? Because no matter how long I swim in the murky waters of SEO, I still see so much misinformation about how keywords are found, researched and eventually used. Especially on low-grade SEO copywriting courses (shh, naming no names). These so-called experts are stuck in the keyword past, talking about density and shoehorning them into every paragraph and meta description. But with Google’s improvements in understanding the context of our content, (the why behind the what), the deeper intelligence around natural language process (hello Bert), and the fundamental improvements in learning how language itself works, these old school ideas won’t help you get found. So today we’re going to bust some myths, refresh some memories and get back to the basics of keyword research.   Tune in to learn: Who’s responsible for researching keywords: the client, the copywriter, or the SEO agency What to do once you have your list of keywords What role search intent plays in your choice of keyword Why there is no one “perfect keyword” When to start assigning your keywords to posts, pages and products Keyword myths: Why you shouldn’t use the same keyword for every page How service-based business keyword usage differs from keyword usages for eCommerce businesses How to find investigation and informational keywords How effective blogging is for keyword ranking Joh’s favourite keyword tools Joh’s number one tip for keyword research