Sue and Jesse join you with another listener question about how to get the most out of your marketing investment towards SEO. The pair discuss the importance of identifying your own strengths and capabilities to know what you can effectively do yourself, and to know what to invest in handing over to someone else. SEO can be a lot like investing in home improvement, in that sometimes a task that seems small and easy to do yourself can turn out to be overwhelming, time consuming, and costly if done wrong!    Questions for the team? Visit us online at localseotactics.com/questions! Chances are if you’re wondering about something, other listeners are too, and we’d love to help provide insights and tips for everyone.    Thanks for listening, and enjoy the program!   What You’ll Learn What we mean when we say there are no shortcuts to SEO, but there’s also no set recipe either. Why it’s important to understand that SEO will take an investment, be it money or time. How to identify your priorities by looking at your strengths and passions, and know where you can save by doing some parts of it yourself! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-you-outrank-your-competition-without-spending-an-arm-and-a-leg/